Our association with Henkel KGaA has given us the opportuniy to develop their toiletries and cosmetics brands over the years.
	Today, high image Fa toilet soap leads the market ahead of traditional Unilever and Procter and Gamble brands. Consumers have also been responsive to Fa's unique full range of body care. Our plans are to reach the same results we have achieved in the toilet soap sector with its other categories of products, namely Shower Gel and Deodorants, by the end of 2007.
	In 1996 Henkel KGaA purchased internationally well known hair care brand "Schwarzkopf". Plans are to launch the full range in 2006 and to establish a steady presence in this market in Lebanon by grabbing market share from world market leaders such as Clairol, Garnier and Wella.
	In spite of the combined strengths of l'Oreal brands, Henkel Diadermine skin care enjoys in Lebanon 8% market share right behind l'Oreal's Dermo-expertise 11.5%, as a result of dedicated focus at levels of marketing and merchandizing.