Obegi Consumer Products s.a.l. has successfully expanded the market in Lebanon for specific personal care products and has identified opportunities for international brands.
	OCP launched in Lebanon in 1982, the worldwide top selling condom, Durex, and through sponsoring ground-breaking Anti-Aids publicity as well as making it readily available in supermarkets, built Durex to market leadership enjoying today 60 percent market share.
	After last year's purchase of the Wilkinson Sword-Schick brands by batteries giant "Energizer Holding Inc. USA", whose Energizer & Eveready batteries we successfully market and distribute in Lebanon, we now face a breath taking challenge to enter the shaving systems category dominated by worldwide leader "Gillette".
	We have launched in December 2004 the now famous innovation from Schick, Schick Quattro: the first four blade razor in the world. We are looking to build on this platform a renewed and modern image for Schick disposable blades with a view to become a major player in this specific sector by 2008.