| |

| Trade Segment |
Universe |
Direct Coverage |
Coverage via Wholesalers |
% |
| Key Accounts (Retail) |
56 |
56 |
- |
100 |
| Supermarkets |
114 |
114 |
- |
100 |
| Mini Markets & Groceries |
784 |
784 |
- |
100 |
| Small Groceries |
15,083 |
5,000 |
5,000 |
66 |
| Pharmacies |
1,267 |
800 |
340 |
90 |
| Wholesalers |
237 |
150 |
- |
63 |
| Total |
17,541 |
6,570 |
5,674 |
69 |
Source:MEMRB2003
|