Differing from the Marketing Depatment, where our product group managers are totally focused by group of products to better satisfy consumer demand at all levels, in Sales we thrive to optimize elsewhere. Our team here is specialized by trade sector. In this way we are able to offer our customers full satisfaction and offer full benefit to our brands through uninterrupted availability on the shelves backed up with latest merchandizing techniques.

In order to monitor growth within stable business relationships with OCP's customers, a credit committee, consisting of representatives from sales, finance and our legal department meet twice a month. This committee observes movements of our customers' accounts in order to regulate them with a view to allow for healthy growth, thus creating a perpetual win win interaction at this particular level.


 


Trade Segment Universe Direct Coverage Coverage via Wholesalers %
Key Accounts (Retail) 56 56 - 100
Supermarkets 114 114 - 100
Mini Markets & Groceries 784 784 - 100
Small Groceries 15,083 5,000 5,000 66
Pharmacies 1,267 800 340 90
Wholesalers 237 150 - 63
Total 17,541 6,570 5,674 69
Source:MEMRB2003