Founded in Lebanon in 1959, Obegi Consumer Products Holding (OCPH) is a family-owned and independently managed group that has grown steadily over more than six decades, guided by long-term vision, disciplined execution, and enduring partnerships.
The Group traces its origins to 1958, with the incorporation of "Société des Produits Alimentaires et Ménagers Yordan Obegi", established to handle the sales and distribution of fast-moving consumer goods across Lebanon. Operations formally commenced in early 1959 with a limited portfolio, laying the foundation for what would become a diversified regional FMCG platform.
Over the years, OCPH progressively expanded its capabilities beyond distribution to include brand development, marketing, sales execution, and integrated third-party logistics. This evolution was driven by a strategic and selective portfolio approach, built on long-standing partnerships with leading multinational principals and the development of strong proprietary brands.
Today, OCPH’s history reflects a continuous trajectory of growth, resilience, and operational excellence across multiple FMCG categories and markets.
Incorporation of Obegi Consumer Products sal in Lebanon.
Henkel consolidates its full product portfolio under OCPH, transitioning from multiple distributors.
Launch of Persil, the first low-foam detergent in Lebanon, designed for automatic washing machines.
Birth of Henkel Lebanon S.A.L
Launch of OCPH’s first in-house brand, Al Wadi Al Akhdar.
Bihar, launched in Lebanon in 1988 as a private-label of high-quality Hungarian Kashkaval cheese, becomes the Number 1 Kashkaval brand in the Lebanese market.
Persil achieves market leadership in Lebanon, a position it continues to hold.
Logistica is appointed McDonald’s official distribution center in Lebanon, consistently achieving the highest grade in McDonald’s independent annual DQMP audits.
Energizer, distributed by OCPH since 1999, attains market leadership in Lebanon.
Frico cheese becomes the undisputed market leader, reaching 95% market share in the Dutch cheese category in Lebanon.
Establishment of OCP Iraq, which rapidly becomes the fastest growing FMCG distribution platform in the country, representing a broad portfolio of multinational principals.
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OCP Lebanon receives the “Best Execution Award" for the Energizer brand among 120 countries, with Energizer achieving a 70% market share.
OCP Lebanon wins the “Best Execution Award" for Energizer brand among 120 countries. Energizer enjoys 70% market share
Henkel Lebanon is recognized “Country of the Year” within its turnover category.
OCP Iraq is awarded the prize of “Partner of the Year - Middle East” by Friesland Campina
OCP Iraq receives the Pladis/Ulker award for the “Highest sales growth in MENA” for flagship brand Ulker
Celebration of the Group’s 65th anniversary under the theme “65 Years of Successful Bonding.”
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Henkel HCB High Growth awards Henkel Levant the “Team and Culture” Trophy for the year.
OCP Iraq expands partnership with Danone Nutricia through Bebelac distribution
OCP Lebanon has been awarded second place as the Energizer Best Distributor in the Middle East
