Sales Expertise
OCPH’s sales organization is structured by trade sector, ensuring focused execution and tailored customer engagement across channels. This specialization enables the Group to respond effectively to the specific needs of each trade segment while maximizing brand visibility, availability, and performance.
Sales activities are supported by advanced merchandising practices designed to ensure uninterrupted on-shelf availability, optimal product presentation, and consistent brand execution at the point of sale.
Sales activities are supported by advanced merchandising practices designed to ensure uninterrupted on-shelf availability, optimal product presentation, and consistent brand execution at the point of sale.
Optimized Distribution Coverage
250+
sales force members, including 115 cash-van sales representatives
40%+
of OCPH workforce dedicated to sales and Merchandising
90%+
total market coverage
80%+
weighted direct distribution
OCPH operates an extensive and highly structured field force across the Levant, reflecting the Group’s commitment to execution excellence and market proximity.
The sales and merchandising teams are further supported by more than 75 merchandisers, collectively forming a field organization that represents one of the Group’s most significant strategic assets.
Each team member is specialized by channel and trade sector, enabling OCPH to secure consistent execution, deep market penetration, and strong customer relationships across all points of sale.
Comprehensive Market Reach
OCPH’s national direct distribution network covers all major trade sectors, including:
• Modern Trade (Key Accounts)
• Traditional Trade, including supermarkets, groceries, wholesalers, pharmacies, and milk centers
• Selected HoReCa segments, supported by a network of preferred regional wholesalers
This integrated approach ensures broad and reliable market access while maintaining the flexibility required to serve diverse customer profiles and regional dynamics.
The sales and merchandising teams are further supported by more than 75 merchandisers, collectively forming a field organization that represents one of the Group’s most significant strategic assets.
Each team member is specialized by channel and trade sector, enabling OCPH to secure consistent execution, deep market penetration, and strong customer relationships across all points of sale.
Comprehensive Market Reach
OCPH’s national direct distribution network covers all major trade sectors, including:
• Modern Trade (Key Accounts)
• Traditional Trade, including supermarkets, groceries, wholesalers, pharmacies, and milk centers
• Selected HoReCa segments, supported by a network of preferred regional wholesalers
This integrated approach ensures broad and reliable market access while maintaining the flexibility required to serve diverse customer profiles and regional dynamics.
