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Under OCPH’s stewardship, in-house food brands Al Wadi Al Akhdar and Bihar have achieved long-standing leadership positions in their respective local markets. Built on disciplined market expertise, consistent brand development, and strong execution, these brands have sustained their relevance over decades.

Beyond domestic leadership, Al Wadi Al Akhdar progressively expanded its footprint internationally through a structured export strategy, reinforcing OCPH’s ability to develop proprietary brands with enduring value across markets.
Al Wadi Al Akhdar

Al Wadi Al Akhdar

 

Launched in Lebanon in 1979, Al Wadi Al Akhdar is OCPH’s flagship owned brand and a reference for Mediterranean cuisine. The brand offers a diversified portfolio of over 150 SKUs, distributed across more than 20 international markets.

Since 1992, Al Wadi Al Akhdar has held market leadership positions in several product categories in Lebanon, supported by consistent premium quality, disciplined brand development, and deep consumer trust. Over decades, the brand has built exceptionally strong equity with consumers, making it one of the most recognized and enduring food brands in the market.

 

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Bihar

Bihar

 

Launched in Lebanon in 1988, Bihar is OCPH’s owned brand specializing in high-quality Hungarian kashkaval cheese. Since 1989, Bihar has consistently held the position of Number One kashkaval-type cheese brand in Lebanon, reflecting long-standing consumer trust and sustained market leadership.

Over time, Bihar has evolved into an umbrella brand encompassing a broader range of yellow and white cheeses, while maintaining its commitment to quality, authenticity, and consistent product standards.

 

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