Henkel operates in the Levant through its Henkel Consumer Brands business unit, established as a joint venture with Obegi Consumer Products Holding (OCPH). This partnership reflects a long-standing collaboration built on shared values, operational excellence, and a commitment to market leadership.
The Henkel Levant portfolio spans Laundry and Home Care, featuring leading brands such as Persil, Pril, and Der General, as well as Beauty Care brands including Schwarzkopf, Palette, and Pert Plus.
Headquartered in Lebanon, Henkel Levant holds strong market positions and is the number one player in the Laundry and Home Care category, benefiting from deep local market expertise and the strength of the OCPH partnership.
