OCP Launches “Promotion from Within” Initiative
Growing Leaders. Growing Futures. Empowering You to Grow & Lead.
Obegi Consumer Products (OCP) brought together its sales leadership and commercial teams in Lebanon at Le Royal Hotel – Dbayeh for a defining internal milestone aligned with our 2026 ambition.
Over the past three years, our teams have delivered consistent double-digit growth despite unprecedented challenges. As we prepare to mark another milestone this year, we recognize that our strongest competitive advantage remains our people.
During the event, OCPH's Chairperson Dana Mitri Obegi and CEO Sami Salameh reaffirmed the group's long-term vision: sustainable and profitable growth driven by operational excellence; disciplined execution; sustainable partnerships; and above all, human capital development.
The launch of our structured “Promotion from Within” initiative marks a new chapter in our journey—one focused on identifying, developing, and empowering future leaders across our organization.
Because strategy sets direction.
But people drive performance.
With the support of our leadership and training partners, we are further investing in the skills, mindset, and capabilities that will define our next generation of growth leaders.
2026 is not just about pursuing growth.
It is about building leaders who will shape the future.